Promotion gurus. How restaurants are promoted. Slyskova A.A.
$114.61
In Stock
Characteristics
A country
Russia
Author
Slyskova Anastasia
Number of pages
232
The subject of the book
Catering business
The year of publishing
2024
The book has a very valuable experience of leading specialists in the field of HoReCa marketing from different cities of Russia and various concepts in the field of catering.
Here you will find answers to the following questions: how to investigate the market before starting the concept, How to create a viable brand, how to configure and launch advertising and promotions, how to please search engines, how to phased to promote from a cafe or fast food to a full -length restaurant, how to work with guests and a loyalty program, how to launch a site and a mobile application.
< P> The structure of the book completely displays the process from creating a concept to the birth of the brand and phased work to launch the public catering establishment and its marketing promotion on the examples of numerous cases from practice. The book will be interesting to both young specialists, novice restaurateurs, as well as experienced marketers, businessmen.| Characteristics | |
| A country | Russia |
| Author | Slyskova Anastasia |
| Number of pages | 232 |
| The subject of the book | Catering business |
| The year of publishing | 2024 |
| Type of cover | Hard cover |
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