Propaganda. Bereneis E.

Written in 1928, in the wake of the success of the previous works of the author, “Propaganda”, Bernis brought the title of founder of public communication technologies to this day is considered one of the fundamental books on its subject. Based on the results of sociological research and bringing numerous examples from real life, Bernis talks about how the behavior of the masses takes place and explains why propaganda is so important for any social system, what is required for its success, how the necessary opinions, values ​​and civil positions are formed , new ideas in society are born, and how an actively thinking minority affects the wide segments of the population.