Propaganda (#Ecosoket). Bereneis E.

Edward Bernies (1891-1995)-Sigmund Freud's nephew, “Father of PR” and the discoverer of scientific technology for the formation and management of public opinion. Each of us many times a day is faced with propaganda without even understanding what is her target. By going to the store, what products do you choose? Looking through the television and on the names of which actors do you stop your gaze? Who does your choice depend on? You are sure that from you?! According to Bernis, propaganda is based on the fact that new ideas penetrate into society through an actively thinking minority. Public opinion is an indispensable condition for the success of any activity of the monarchical, constitutional, democratic or communist government-in fact, it is also exclusively with the consent of the masses. Bereneis is the creator of a modern propaganda machine, a pioneer in the use of psychology in the PR industry and other social sciences. He called this scientific method of creating public opinion “engineering of consent”, and in his book reveals the idea of ​​using propaganda to manage a collective mind in various fields, politics, art, science and education.