Prosperity strategy. A new view of competition, the development of a business emission and leadership. R. Adner

The time has come to change your view of competition, growth and leadership - that is, on the ecosystem of business as a whole. Ron Adner offers a new way of thinking and illustrates breakthrough ideas with convincing examples.

Today, the rivalry of companies goes beyond the scope of industries. Instead of banking - all Fintech, instead of television - streaming video as such. In the new world, the victory according to the old competition rules can mean losing.

Only by focusing on competition in the entire ecosystem (and not as part of their industry) Wayfair and Spotify were saved from defeating Amazon and Apple giants. Only by expanding the boundaries of his industry, Oprah Winfrey turned from a TV presenter into a multimedia tycoon. Thinking by the category of ecosystems allowed Microsoft to revive cloud technologies. Each of these victories is based on a new approach to competition, which you can apply to your organization.

A book of expert on strategic planning by Ron Adner will introduce you to the necessary concepts and instruments and will help develop strategies that will allow your company to prosper In the era of change.

for entrepreneurs and leaders who seek to stand out among competitors and flourish in the era of change.