Psychology in entrepreneurial activity. Teaching manual. POSINA M.B.

Why does some succeed, and others are difficult even the smallest? What does the "best" mean in a competitive race? How to increase your personal resource and at the same time not to burn out of the loads? In order for everything to work out in business, it is important to follow the psychological principles that underlie any successful professional activity.

It turns out that in addition to the key entrepreneurial HARD natives, you need to have a radical SOFT competence: to be able to think non-standard, to quickly find creative solutions in specific situations, to adequately behave in conditions of stress, to leave the comfort zone in the mode Uncertainty, make constructive decisions in emergency circumstances, be able to establish contacts with partners, negotiate, objectively evaluate the personal resource and at the same time demonstrate the proactivity of actions. And in entrepreneurial activity, another, no less important, psychological superstructure is an indispensable desire to immediately “pump” the corresponding competence. You will find this opportunity in the manual.

The manual is addressed to university students and everyone who wants to get to the upper league of educated, extraordinary and successful people of the XXI century