Psychology of an uncompetitive entrepreneur. Zazykin V.G.

One of the first works in which the problem of low efficiency of entrepreneurs, their ineffective competitiveness is considered from psychological positions. At the same time, special attention is paid to the psychological qualities that interfere with the development of competitiveness. The subjective-objective and subjective factors of low competitiveness are analyzed.

The psychological consequences of the negative impact of these psychological factors are described, psychological paths of positive changes are determined in which an uncompetitive entrepreneur can become competitive.

can be used as methodological support for courses on economic psychology, management, as well as management psychology.