Psychology of influence. 7th extended edition. Chaldini R.

The expanded version of Megabesseller from the most famous psychologist Robert Chaldini in the world. Based on 35 years of experience, numerous research and observations, he deduced 7 principles of influence with which you will become a real persuasion master. Also in the book you will find many techniques, tactics and tricks, which are now actively spoiled on social networks, marketing, PR, politics and management. With the help of them, you can avoid influencing the manipulators and advance in the study of the psychology of influence.