Psychology of influence. Chaldini R.

Classics of business literature, a world bestseller and a table book of ambitious politicians, managers, advertisers, marketers and everyone who want to convince and achieve their own. The author of the book, Doctor of Sciences and Professor of Psychology, Robert B. Chaldini studied the principles of successful sales for many years. Based on his research, he wrote a guide to motivation and conviction, which many authoritative periodicals recognized the best book about the influence ever published.

series "The Way of the Leader. Legendary bestsellers ”are the seven most significant books in their field about the influence, management, persistence, inner strength, wealth, determination and perseverance. All authors are recognized leaders or the best experts on the key skills of the leader. These bestsellers already have their own success history and helped millions of people to achieve outstanding results.

Books of the series “The Way of the Leader. Legendary bestseller ”are luxuriously decorated: a binding of black boumvinyl, stamping with gold, rounded corners, stylish red furrowers and a tape laass, high-quality white paper in a block. A wonderful gift and decoration for a book shelf. The book also comes out under the name "Psychology of influence. How to learn to convince and achieve success. ”