Psychology of influence. How to learn how to convince and achieve success. Chaldini R.

Classics of business literature, a world bestseller and a table book of ambitious politicians, managers, advertisers, marketers and everyone who want to convince and achieve their own.

Author of the book, Doctor of Sciences and Professor of Psychology Robert B. Chaldini, studied the principles of successful sales for many years. Based on his research, he wrote a guide to motivation and conviction, which many authoritative publications recognized the best book about influence.