Psychology of influence. Inspire, control, defend yourself. Chaldini R.

Do you want to hear “yes” in response to your suggestions, requests and comments? Robert Chaldini's book is the most respected textbook in the world to increase the compliance of others. She has long become a classic of business and psychological literature. In it, the author shows how hidden mechanisms of influence work and offers specific techniques that increase the likelihood of consent to the maximum. At the same time, the book teaches to notice when such techniques are used against you, and explains how to protect their consciousness from them.

The book was translated into 40 languages ​​and sold by a circulation of more than 3,000,000 copies in the world.