Psychology of peoples and masses. Lebon G.

The immortal book, first published back in 1895 - and still remaining relevant.

the book, on the basis of which more and more advertising, political and media technologies are created and will be created.

A book that any politician, journalist, PR, or just a person who does not want to become a wordless victim of propaganda should know by heart.

Ideas-Dogma and religion as a way of influencing the masses, the influence of propaganda on the mood of the crowd, ways to suggest any masses-even the most harmful and destructive-ideas-these are just a few of the brilliant and cynical insights of Gustava Lebon, a person who, among other things, is the author of the aphorisms “masses respond only to force” and “the crowd is not directed to those who give it evidence, but to those who give it the illusion that seducing her.”