Psychology of peoples and masses. Lebon G.

The classical work of the French psychologist Gustav Lebon “Psychology of Peoples and Masses” is devoted to the study of the psychology of large social groups, the philosophy of the crowd, its characteristics and motives. Lebon described as accurately as possible the reasons that determine the blind submission of the masses to its leaders. Many of the positions of Lebon’s works became the basis of modern advertising technologies and manipulation techniques for mass consciousness.