Real strategy: how to plan only what can be realized. Payl Z.

, in the context of the uncertainty and rapid development of information technology, the companies are forced to react to external changes continuously. Today, leaders do not have time for long-term preparation and development of great strategies, the focus of their attention is moved from a strategy as a plan to a strategy as a process of embodiment of this plan.

business consultant and owner of the Turner Consultance agency Jacques Payl claims that in the conditions of “new normality” the need for innovation, speed and flexibility of the business has increased many times, and traditional methods of strategic management have ceased to work.

Today, the development of a strategy is inseparable from its implementation, and it is the realization of the strategy in practice, its thoughtfulness in the very most Little things are distinguished by winners from the losers. The abundance of illustrations and references to the experience of the most successful companies make this book “instant classics” for senior managers, specialists and entrepreneurs who are responsible for the embodiment of strategy and the introduction of innovations.