Reasonable financier. He knows what is behind the numbers, controls risks, makes a profit. Desai M.

The numbers and reports in the reporting can be scared so that you want to hide behind the back of a seasoned financier. But what if finances are no longer a highly specialized area, but the necessary knowledge for anyone who builds business, buys, sells or invest? It will not work for a long time to ignore EBITDA and Cash Flow.

Yes, the world of cash flows is difficult. But it is not scary if your guide is Mihir Desai, an analyst with experience in Wall Street and a Harvard Business School teacher. He packed in the book an author’s course, which instantly became popular among his students, who later made a career in companies from Fortune Global 500.

All who are afraid or confusing ROE C ROI will be able to along with a “reasonable financier”:

- understand the basics of financial analysis in order to quickly read the reports of any company,

- develop financial intuition to extract much more important information from multipliers than just numbers,

- Evaluate projects with the eyes of both Fandira and investor.