Rebellious ideas. The power of divergent thinking. M.

Effective thinking is one of the main topics that unites the bestsellers of the British journalist Matthew Side, in the last first racket in table tennis and a triple champion of the Commonwealth. His new book fascinating the main principles of teamwork in the light of the latest achievements of psychology, economics, anthropology and genetics. The author analyzes a number of instructive examples, among which both success stories and major failures, and gives tips that help strengthen team thinking, is it about the company, institution or team of friends. The book challenges the hierarchies, encourages constructive disagreements and makes us think about the source of the best ideas.

“Our journey will lead us to the most unexpected places: to the“ Zone of Death ”at the top of Mount Everest and to Africa south of Sakhara In the era of the origin of our species. We will learn why in the early 1950s in the US Air Force there were so many disasters as the Dutch invented football and why most of the diets are not suitable for anyone. We will analyze success stories by discarding external circumstances and studying their internal logic. We will consider the failures, the consequences of which were very fruitful. Often it is the clarification of the reasons for the failure that can become the brightest lighthouse and direct it to the right path. By the end of the book, we will already look at how success is achieved, and this look will come in handy not only in government and business-it will be useful to us all. The use of the possibilities of cognitive diversity is the main source of competitive advantage and a reliable way to update and development. ” (Matthew Said)