Restaurateurs. Course for franchising. Sergeeva A.N.

The book has been collected in the development of the largest Russian franchising networks in the field of catering. Top managers and entrepreneurs share success in building a stable franchise business, and also warn against repeating their errors.

The book introduces the most important aspects of doing business in the field of franchising: development, promotion and construction of a system for supporting partners. You will receive all the necessary knowledge about the structure of the management company, about the nuances of concluding a commercial concession agreement. You will be obvious answers to the questions: how much to invest in the launch of a franchise business, what are the main costs and profit of the franchise network.

And if you decide to buy a franchise, you will understand what the main parameters to choose the format that suits you and brand.