Retailing for Russian speakers: management of the retail enterprise. Tverskaya M.Yu.

You are in front of you about the basic principles of a modern trade business. Maxim Tverskaya, an entrepreneur with thirty years of experience and twenty years of experience in retail - shares his views on trade as a single and holistic system with readers. The proposed methodology for managing a trading enterprise is suitable for both a small offline or online store, and for an omnican operator or a multi-trading chain at the stage of its transition to omnichanality. Theoretical foundations and practical cases are ready for daily use. An important part of the publication is the chapter on the current state of categorical management. For the first time in Russia, a detailed description of the application of the DPP (Direct Product Profitability method is published, or PPT - direct profitability of the product), including both theoretical foundations and examples of its use in the management of tens of thousands of commodity units. The book is addressed to entrepreneurs, business owners of any size in various sectors, managers and employees of trading companies and services of services, students of economic specialties, as well as suppliers of goods and services for retail.