Russian image strategy in the context of world experience. 2nd edition, processed. Ot. Ed. Korotkova E.V.

The second edition of the monograph examines the possibilities of forming an image strategy of Russia, taking into account national and foreign experience in the context of the transformation of the world order. Modern technologies of national branding are presented, the experience of rebranding of a number of states (Germany, the USA, Great Britain, France, Switzerland, Italy, India, etc.) in the context of the national and universal problems is evaluated. A strategic approach to the formation of a modern image of Russia has been developed: the main goals and prospects of image policy have been defined, the basic idea of ​​a new image, its main communicators and tools are formulated.

The monograph is of interest to experts in the field of international relations, management and connections from public, as well as for managers of all levels.