Sales funnels according to the Storybrand method. Step -by -step guide. Miller D.

Sales funnel is a marketing model that describes the buyer’s path from the initial attracting attention to the purchase of goods or services. To build a sales funnel with a high conversion for business tasks is the key goal of the marketing department in any company, small or large. The author of several Bestseller books and the creator of the Storybrand method Donald Miller, together with his colleague Jay Peterson, developed a unique practical guide for creating effective sales funnels. They tell what and in what sequence you need to do, which tools are best used at different stages of the funnel, so that customers on the fly remember your offer and turn into devoted fans of your brand. Adhering to the recommendations of the authors and using templates and algorithms from this book, you will learn how to create and adapt sales funnels for different target groups and products - and you can bring your company to a new level.