Sales in numbers: planning, monitoring, control. Sorokina T.I.

The book offers a selection of working tools for monitoring and analyzing the most important indicators that can signal the stability and well -being of the entire sales system in the company. The book is based on the 15-year practical experience of the author as a consultant-expert for the development of a sales system in the consumer market companies. The set of work proposed by the author with performance indicators allows you to confidently lead the company to increase sales, including in a difficult market situation. The experience of data analysis proposed in the book is of value for managers who need understandable algorithms for developing the best and reasonable management decisions based on sales statistics.