Sales management and customer relationships. Kudinov A.V., Mironenko A.A.

Based on Russian and world experience in the implementation and use of CRM solutions, the authors give answers to a number of key questions about the methods of building a client-oriented company. Methods of sales, marketing and customer service methods presented in the book are equipped with examples of automation using solutions “1C: ERP Management of Enterprise 2” and “1c: CRM. Module for 1C: ERP and 1C: ka ". The book is addressed to a wide range of readers: owners of business, managers and managers of companies who think about the introduction of client-oriented technologies or have already chosen and introduce a CRM system at their enterprise, consultants on the implementation of information systems.