Sales scripts: ready -made scenarios of “cold” calls and personal meetings. 4th edition. Tkachenko D.

The speed of reaction is what determines the success of sales and negotiations. When talking (both telephone and full -time), there are often not a couple of seconds to think and formulate a balanced answer. The main weapon in such a situation is the possession of a vast arsenal of ready -made answers to any replica from the counterparty.

This book is the storehouse of the most successful, thoughtful and tested in the hard conditions of real sales of speech modules that allow you to develop sales scenarios suitable It is your negotiation situation. If, instead of battered and completely ineffective answers to the client’s objections, you want to get real phrases, this book is for you!