Sales technique to large customers: 111 questions and answers. Lukich R., Kolotilov E.

In the book of famous business coachs for sales, a full cycle of sales is revealed to large customers-from their search to signing the contract with them. Topics as the primary search for customers, working with the incoming customer stream, compilation of commercial offers to large customers, presentations, negotiations, work with a price objection, etc., are disassembled. For the frequently asked questions that the authors collected for several years, receiving them from real people who have experience in sales.

the information that this book contains was previously mainly available to employees of large corporations. Now it is offered to the attention of a wide range of people - sales managers, managers for working with key customers, business development managers, sales department managers, as well as all those who want to sell large amounts to large customers.