Sales technologies in the tourism and hospitality industry. Textbook. Kosolapov A.B.

The sales technologies are considered, based on modern methods for assessing the external and internal environment of enterprises, marketing techniques, rational organization of interaction between participants in tourist and hotel markets (tour operators, travel agents, service providers). Examples of sales technologies are given, successfully used in the practical work of tourist and hotel enterprises and allowing them to ensure their competitive advantage in the market. Particular attention is paid to the features of the organization of sales at different levels of interaction between participants in tourist relations, the optimization of sales processes, the use of information technologies and other latest methods for promoting and implementing tourist and hotel services. Cases, questions and tasks for self -control are given, allowing you to apply the acquired knowledge in practice.

corresponds to the Federal State Educational Standard in the latest generation.

for undergraduate students studying in the direction of "Tourism", as well as for graduate students, university teachers, listeners of the postgraduate education system and tourism workers.