Sales. The art of creating and preserving consumer value. REMHEM N., de Vincentis J.

What is the purpose of sellers and sales departments in a modern company? They are obliged to serve the case of increasing consumer value, otherwise the company simply cannot survive in conditions of severe competition. But until recently, sellers rather informed buyers more about the value of goods or services than created it. However, as the new channels of sales and unification of goods develop, it becomes more difficult and difficult to sell them, so the company's sales and profitability are rapidly falling. To overcome this trend, it is necessary to adopt a completely different installation: the success of sales is determined by the seller’s ability to create the greatest value for the consumer, and not the ability to eloquently paint the merits of goods and services.

this approach to sales is offered to readers in their new work Neil Rasham, a well -known researcher, creator of the Sales concept, the author of world bestsellers, and John de Vincentis, international sales consultant and marketing.

The book is intended for companies and specialists in the field of sales. She can also serve as an excellent textbook for those who study sales or are interested in this topic.