Sales to people: AMOCRM in the first person. Tokovinin M.

Entrepreneurs are really devoted to the idea of ​​people. That is why they are bad sellers. Each businessman wants his product or service to be noticed without advertising and promotion, buyers are lined up and sales happened by themselves. Alas, not only dreams help to build a successful business.

The book of Mikhail Tokovinin is devoted to how to build systemic sales, collect an effective team of sellers and use the best modern techniques to create a base of loyal customers. The author relies on personal experience and shares cases from AMOCRM practice - one of the best cloud services to manage sales.

Tokovinin explains how to bring leads to purchase, use funnels and other sales tools, use manipulations and correctly refuse the client. The last chapters contain recommendations on how to find employees who are ready to work systematically, and how to delegate sales without the risk of failure. The book will help to build a sales department in the company from scratch.

“There is a good saying in America:“ The dollar to the one who came up with; ten who did; One hundred who sold. ” To produce is not the main thing. The ability to competently present the services of the company and smoothly conduct the client from the point at which he had interest in the product, to the point where he makes the purchase, is not an additional useful skill in his work, but a necessity. ”

“ Agree , with a stone face, as the most beautiful product in the world doubts, in which you put so much effort, time and soul, is impossible. The objections are angry, infuriated, get out of themselves, but the entrepreneur must learn to overcome these feelings and still sell. This is a mandatory step towards successful business. I believe that I became a real entrepreneur when I learned to sell. ”

Why read:

Learn to lengthen the funnel. >

Use manipulations and psychological techniques to increase the customer database.

to build a working sales system.

You will learn:

Why can it be useful to refuse the client in sale.

What are the types of pain techniques in sales.

Why and how to sell by humiliation.

for whom:

for novice entrepreneurs, managers and employees of the sales department, as well as customers who want to figure out how sales work.