See and win. Secrets of effective argument. Nepryakhin N.

The ability to defend their point of view and the ability to convince the opponent of his own rightness are often key elements of success. If you leave aside emotions and dishonest rhetorical techniques, the art of the negotiator is always based on a well -built argument line. The first book on practical argument in Russia answers the questions: how to convince the interlocutor of his rightness and what techniques to use, how to correctly build the protection of his thesis, what manipulative tricks are and how to protect themselves from them, what logical errors are, what is 30 "Golden" rules of effective belief and many others. The book contains many real examples, as well as curious practical tasks and will be useful to everyone who is interested in rhetoric and negotiating.