Selling invisible: Guide to modern marketing of services. 6th edition. Bekvit G.

Guide to modern marketing of services. Services marketing is one of the most difficult areas of professional activity. You cannot touch the main product of your company, hear it or see... Then how to organize sales and stimulate sales? The book of Harry Bekvit, based on the twenty -five -year experience of the author’s work with thousands of professional businessmen, conveys marketing knowledge to readers through the consideration of practical examples of large companies, such as Federal Express and Citicorp, and small private enterprises. The book is laconic, exciting and contains hundreds of practical and easy to implement techniques and strategies that are used in the field of service marketing. The publication is focused on specialists in the field of marketing of services, as well as students and teachers of economic universities.