Selling questions. 2nd edition, supplemented. Cherry Paul

Sales, of course, thoroughly know the features of their product, but often this is not enough to conclude a deal. The author of the book Paul Cherry reveals its main secret to success in sales: to show sincere interest in customers and ask them the right questions - those who sell. Paul Cherry offers its readers to use advanced tools that will help sell products or services, based primarily on creating values ​​for the client. This will help not only to make a deal, but also to find customers of correct supporters and reliable partners in the person of customers. Based on the reviews received over the past years, the floor significantly complemented and processed its bestseller “selling questions”. This publication includes both the main types of selling issues and new interesting issues and scenarios of their application. In addition, here you will find even more examples and templates that can be adapted to your own tasks, as well as specially selected exercises that will help you hone the skills of working with questions. After reading the book, you will learn how to compose questions necessary in your work, with which you can establish interaction with a much larger number of customers.