Semiotics of culture. Tutorial. Zenkin S.N.

The textbook contains a systematic presentation of the main provisions of the semiotics of culture - disciplines, which had an exceptional impact on the development of world humanities in the second half of the 20th century. The general problems of the semiotics are considered - the definition and structure of the sign, primary and secondary iconic relationships, the semiosis and mimesis - as well as a number of specific sign systems, most often affected in the study of literature (language and literature, visual systems, narration, semiotic aspects of behavior and monetary circulation , the general structure of sign culture). The ideas of the leading theorists of the semiotics - Roland Bart, Umberto Eco, Yuri Lotman and others are presented. The theoretical presentation is accompanied by numerous examples, mainly taken from the language, fiction and other arts.

The book is recommended for philologists studying under the programs of undergraduate and graduate students, as well as graduate students.