Semiotics of design: artistic meaning. Zherdev E.V.

The monograph discusses the issues of the semiotics of design in the context of artistic meaningfulness, determined by the expressiveness of poetic paths, such as metaphor, allegory, symbol, metonymy, homonym and synonym. Together, they are a methodological technique, which consists in seeing the designed object as an image of a person’s socio-cultural being, since any thing has an internal meaning that is not reduced to its material existence. The monograph is designed for a wide range of readers, as well as teachers, graduate students, students of artistic and industrial universities and practicing designers.