Sephora. The brand that has forever changed the beauty industry. Hickett M.

Sephora - a cosmetic retailer that has gone from an ordinary perfume store to the Beauty Empire, numbering more than 2,500 stores in 34 countries of the world.

Over the almost half -century history, the brand came across several large reputation scandals, hit brilliant marketing strategies, became cult and changed the beauty industry. From this book you will learn how Sephora has changed the rules of the game for 40 years, what will be the beauty industry in the future and why the story of Sephora is important for everyone who loves the Makeup.