Setters: Teams that change the world. Zharkova A., Davydov E., Chichina A., Gaisina I.

Alexandra Zharkova, Evgeny Davydov and Alina Chichina tell the story of the creation of the Setters agency and share their rules of life and business.

This book is for you if you are already familiar with Setters and therefore want to learn even more. This book is for you, if you are not familiar with Setters, but work with young employees and are looking for ways to become a dream employer for them.

You will learn how three friends - Alexandra Zharkova, Evgeny Davydov and Alina Chichina -Over the eight years, they turned a blogger into a communication company that specializes in creative, branding, strategies, design and has become synonymous with the concept of “Russian creative”. How they launched and investmently supported several more businesses. And how right now they change the advertising industry.

the principles of the corporate culture of Setters with examples from practice will make it possible to understand how to attract talents and how to take care of them to achieve outstanding results. This is a kind of Hyde in corporate culture, prompting which working mechanics and approaches to strengthen the HR brand, make it possible to develop talents. Setters experience will help entrepreneurs and managers be inspired (the book is charged with love and insights) and become part of a powerful community.

This book is definitely not about “successful success”. She is about honest business, growing up teams, mistakes, joy, creativity, labor, experiments, sincerity, friendship, humanity and desire to change the world. Believe and create such commands that change the world!

for those who believe that the teams change the world.

for everyone who wants to create such commands and be part of them.