Slogan in the marketing communications system: dictionary, research, technology. Scientific publication. Ponomareva A.

Dictionary of Slogans - part of the Russian Bloganism project of the Laboratory of Advertising Research of the South Russian Humanitarian Institute. The implementation of this project has become possible thanks to the support of the rector of Yurga, Professor V.O. Pigulevsky and Vice -Rector of Yurgi for scientific work, Professor L.A. Worldly. The author thanks the dean of the faculty of advertising, associate professor A.V. Ovrutsky for help in the development of a database of a dictionary. The purpose of the dictionary is the presentation of the existing array of slogans based on the results of the monitoring of advertising and research means - 4,500 units. The dictionary was created on the basis of the electronic database of the Faculty of Advertising of the South Russian Humanitarian Institute, in which slogans were recorded for 3 years. The dictionary and materials can be used as a reference book - practitioners in marketing, branding, advertising, and a training manual - students and teachers. The dictionary will be interesting to students studying in the specialties “Marketing”, “Advertising”, “Journalism”, “Philology”, “PR”, teachers, as well as practical specialists in the field of marketing, advertising, communications.