SM: All about sports management and marketing: Almanac. Issue 3 (2019). Ed. Ledneva V.A.

You have in your hands the third number of our almanac. It has five very different, but equally interesting articles.

The number of the article by A. Talan, which shows the rapid success of the development of e -sports. Today, all commercial attributes of traditional sports are really visible in it: sporting events, spectators in the stands, television broadcasts, serious interest of sponsors and advertisers.

In the article by V. Gorelikov A and K. Seryakov, a result of a large comprehensive study of Russian sports leagues in football, hockey and basketball was summed up. This is an excellent analytical material for sports managers, experts and analysts. The article presents data on professional clubs, their sponsors, attendance and other indicators of club activity.

Article S. Medvedev is the real case HC Salavat Yulaev, in which the author worked for 2 years as a marketing director. It is quite possible to use the achievements of this case to professional clubs in order to improve their work with fans. I must say a separate “thank you” to the author for deciding to publish these unique developments and proposals.

The article by V. Lednev has been given an analysis of the modern development of the world sports industry, examples of commercialization of sports federations, professional leagues and clubs are shown.