Social physics. How big data helped us to follow us and we have a private life

Social physics is a new social science that studies the influence of the information flow on human behavior with mathematical methods. The sophisticated technique of studying the “bread crumbs” that we reserve on the Internet makes it possible to predict the behavior of public groups, the productivity of new companies, to direct the development of individual urban areas and even entire cities, to form a beneficial feedback on social networks, and it is better to make a society.

The author of the book is the Professor of the Massachusetts Institute of Technology, one of the most respected experts in the field of "big data" and new technologies.