Society of Singolarities. On structural changes in the era of modern. Requisess A.

In modern society, more and more attention is paid to a single and unique. Industrial societies of the beginning of the 20th century produced standardized goods, houses, subjects and organizations, while in the company of late modern, on the contrary, the singular - unique objects, experience, places, events and communities are appreciated, which go beyond the ordinary and claim to be certain authenticity. The logic of a general industrial society was replaced by the logic of a special late modern.

The famous German sociologist Andreas Revitan examines in detail the reasons and the structural features of the Singlemate Society in which we live today. The transition from industrial capitalism to cultural, the rapid development of digital technologies, as well as the emergence of an educated urban new middle class, create a powerful engine for the singularization of social. In the late modern, it is the singular is valued and has affective attractiveness, and the standard fades into the background. The Single -Holy Society encourages the depreciation and inequality: the markets in which the winner receives everything, the polarization of jobs, the decline of rural regions and the disappearance of the traditional middle class. Another negative consequence of Singularization is the growth of populism and aggressive forms of nationalism, emphasizing the cultural authenticity of a certain people.

The book offers a new look at what social changes have occurred over the past few decades, and will be interesting to both sociologists and everyone who is not indifferent to the processes that transform the modern world.