Soft management. How to attract the best, develop capable and manage effectively. Tyshkovskaya E., Nesov I.

Why do everyone want to enter it? Because the rules of “soft management” work there, and the employee is not a slave, but a client! Sell ​​your work to an employee, become a super -efficient manager and bring your company to success!

In this book of leading researchers in the field of human resources, whose services are used by top Russian companies and teams - Igor Nesov and Ekaterina Tyshkovskaya - you will find systemic answers to the main issues of personnel management.

- How to attract the best and develop capable?

- How to set goals within the company/team?

- How to manage employees on the basis of their strengths?

- how to motivate , involve and create a positive experience?

- Why does the employee self -realization affect the success of the company?

- What are the system laws of the relationship between the employee and the employer? Productive relations with the employee for the long time?

The very setting of these questions suggests that these are the principles of soft management, soft management, followed by the future and security of prosperity of any organization!

with this book you:

- learn to use modern personnel management methods;

- Build a strong corporate culture;

- increase the efficiency and involvement of employees;

- You will understand how the employer’s brand is created and why is it necessary.