Sony. Glated in Japan. 7th edition. Morita A.

Today it is difficult to imagine the world market of household electronics without Sony production technology. The author, one of the founders of Sony Corporation, talks about the history of the company, about the development of the Walkman player, the Betamax video recorder, the compact - disk and other unique inventions. The book describes in detail about the relationship of large business with the state, trade unions, competitors, the characteristic features of Japanese management, in particular about the perception of the corporation as a native family, etc. In the conditions of post -war Japan, almost everything, even managerial approaches, had to create stupor from scratch from scratch , forming a new entrepreneurial culture and traditions. The book is designed for a wide range of readers.