Sponsorship in sports: Textbook. Gorelikov V.A.
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Characteristics
A country
Russia
Author
Gorelikov Valery Afanasevich
Number of pages
128
The year of publishing
2020
Type of cover
Soft binding
This publication contains materials on the main areas of sponsorship in sports - sponsorship of sports competitions and arenas, sports federations and leagues, sports clubs and athletes. The approaches in the development of sponsorship proposals were disclosed, the main sponsorship equipment has been studied, and the possibilities of integration with other sports marketing products were considered.
The textbook is intended for students and students studying the disciplines "Sports Management" and "Sports Marketing" as part of the training of sports managers for educational programs of undergraduate, magistracy and professional retraining.
| Characteristics | |
| A country | Russia |
| Author | Gorelikov Valery Afanasevich |
| Number of pages | 128 |
| The year of publishing | 2020 |
| Type of cover | Soft binding |
| Type of paper | Offset |
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