Sports marketing. 5th edition. Ed. Beach D., Chadvik S.

Sports are a complex, diverse and exciting phenomenon, millions of people and organizations are involved in it - athletes, entrepreneurs, journalists, advertisers, state organizations, non -profit companies, sports clubs... and finally spectators and fans. That is why the tasks of sports marketing are incredibly complicated and their solution requires a comprehensive approach, the highest professionalism and solid theoretical training.

The book presents all aspects of the development and promotion of a sports product, describes the features of communications in sports, the secrets of effective sponsorship and the creation of bright sports brands, as well as approaches to the management of sports products in conditions of a variable and uncertain economic environment. The book is equipped with rich practical material - stories of success and failures of famous clubs, organizations and athletes.

The publication is intended for sports managers and marketers, PR managers of sports clubs and organizations, entrepreneurs operating in the field of sports, as well as for students studying marketing, branding and PR.