Startup method: Entrepreneurial management principles for the long -term growth of the company. Rice E.

Eric Rice is the founder of the concept of a lean startup and the author of the book “Business from scratch”, which was read by more than a million people around the world. Thousands of entrepreneurs adopted the ideas of rice and proved their effectiveness when starting a business. But is it possible to use these principles in large companies or startups that have already confidently got to their feet? Will they be effective in other conditions? Indeed, as the company grows, they inevitably lose flexibility and innovative potential, become more bureaucratic.

How to deal with slowness, continue to take risks and preserve the entrepreneurial spirit? And, most importantly, how to ensure steady growth? Based on his experience with various companies, Eric Rice tells how to use the principles of a lean startup at any stage in the development of the organization, regardless of whether it is a tiny startup or a transnational corporation.