Startup. The table book of the founder. Blank S., Dorf B.

This is a real encyclopedia for all entrepreneurs, revealing the secret to the success of startups - the revolutionary methodology for the development of consumers of Steve Blanca. You need to leave the office as soon as possible and check your business model on real consumers, making changes to the original idea, sometimes very significant, and then get out and check the new model again-and never stop this process of iterations. The book of Steve Blanc and Bob Dorf not only describes the most advanced experience of creating startups, but also gives a clear method of how new businesses are created, step by step. This is the most fundamental and authoritative course in the world to create and manage a startup. The authors have developed a unique methodology for the development of consumers, which will help you achieve success. The technique, created by Steve Blanc and developed by Bob Dorf, has already helped thousands of entrepreneurs around the world. The book gives separate recommendations for both goods sold through traditional sales channels and for sales via the Internet and mobile channels. The book is supplemented by a case from Russian practice, which clearly proves that the proposed technique works in our country. This book should be read to the holes to everyone who has already opened their own business or only thinks about it. You will not be able to avoid mistakes, but the authors will tell you how to minimize their harm.