Storybrand method: Tell us about your brand so that they fall in love with it. Miller D.

One of the main components of the company is the correct report to partners and customers of information about themselves: missions, goods and services, competitive advantages, etc. often huge funds are spent on impressive and beautiful, but completely inefficient advertising campaigns.

The author of the book a few years ago made a revolution in marketing, proposing to use the steritelling technique and the basics of classical drama - the Storybrand method for promoting brands. Marketing messages and advertising campaigns are built on the principle of creating a work of art - emotionally, interesting, with a clear plot, tie, climax and denouement. The client in the framework of this method becomes a “hero”, and the company “ - a“ conductor ”that helps to solve his problem. Using the Storybrand method, you can correctly, clearly and fascinatingly tell about your brand - so that customers will not only hear and understand you - they will remember and love your brand with all their hearts and will be faithful to you for many years.

Donald Miller - General Director of Storybrand; He helped thousands of leaders create and convey marketing messages to the target audience. The book about his innovative method, which became the bestseller The New York Times and highly appreciated by marketers of the whole world, is published in Russian for the first time.