Strategic management of the boiler. 3rd edition. Kotler F.

The book of Philip Kotler is the quintessence of knowledge on strategic management. This is what you really need to know in order to survive in conditions of harsh competition. The key ideas of each theory under consideration are illustrated by numerous examples from different areas of business, both fictional and real life.

The book is addressed to leaders - those who are designed to develop successful strategies and make sure decisions for the benefit of their company and its employees.