Strategic marketing. 3rd edition. Authors' team (HBR)

Harvard Business Review is the main business magazine in the world. We present a new release of the HBR: 10 best articles series dedicated to strategic marketing problems.

If you are unhappy with the results of the work of your marketing department and want to improve the company's sales indicators, this book is for you. Of the hundreds of articles of the magazine dedicated to strategic marketing, the HBR editors selected the most useful and relevant to date. Of these, you will learn what the advantages of a customer -oriented strategy, how to use customers' attachment to the brand throughout their lives with maximum efficiency, why it is so important to take into account the specifics of female psychology and, most importantly, how to build the correct brand strategy and stop throwing money over the wind. << /p>