Strategy as training. A new look at the process of creating value and the struggle for a competitive advantage. Petersen V.

In his book, Petersen offers a practical and successfully implemented in the largest international companies the method of transforming knowledge about the market, clients and competitors into a working strategy. A cycle of four interconnected steps-training, focus, consistency and implementation-will help your company constantly receive feedback from the business environment and your own actions, adjust strategic plans in accordance with the current market situation and re-extinguish competitors again and again.