Study of staff motivation. Peter Gaudge

This book is a guide that defines the basic principles of conducting staff research. Here issues are considered such as the benefits of conducting a study of employee motivation; satisfaction of the needs of employees and customers; Practice in the preparation of polls; polls using the Internet and email; high -quality research; The development of intuition among employees, etc. The book will be useful for students, market researchers, business managers and personnel selection specialists. The publication is an integral part of a series of books under the general name “Marketing Research in Practice”.