Tasteville. How to make a revolution in retail, doing everything wrong. Schepin E.

How to build a large product network, starting with a small milk kiosk and not taking a single loan? How to emerge from the scarlet ocean, immerse yourself in blue and annually increase the speed? How not to lose the spirit of a startup in 10 years? How to manage a company in which more than 5,000 employees, without tough orders and regulations prescribed by KPI and planned annual budget? What should be managers in such a company? How is a team that they do not want to leave?

grocery networks "Tasteville" and "Hind" are familiar to many, their products are loved and recommended to friends. The company broke into a healthy diet and made a revolution in retail trade. The book of Evgeny Shchepin, one of the key employees of Vastiville, is an honest story about the successes and failures of the company, about plans and expectations, about attitude towards employees and customers, and, of course, about people without whom Vastiville would never have become so how we know him today.