Territory of the brand. Imshinetskaya I.

Today, traditional approaches to promotion, including building image, cease to work. The book proposes one of the non -standard ways to build an image of a brand. Usually, the mediation of information prevents the active perception of the brand by the consumer. The proposed method avoids this, actively involving the buyer in life in the country with the name of the brand. This means that you can put it in front of you in the morning, and by the evening to have a working idea in your head (not an idea in a working order, but an idea that will work for you).